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<channel>
	<title>Rippling Effect</title>
	<atom:link href="http://ripplingeffect.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://ripplingeffect.com</link>
	<description>Creating Waves of Opportunity</description>
	<lastBuildDate>Wed, 17 Apr 2013 13:25:50 +0000</lastBuildDate>
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		<title>Online Footprint</title>
		<link>http://ripplingeffect.com/2013/04/online-footprint/</link>
		<comments>http://ripplingeffect.com/2013/04/online-footprint/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 20:05:51 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business locations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[merchantcircle]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=523</guid>
		<description><![CDATA[One thing you NEED to do when you move is to double check your &#8220;Online Footprint&#8221;.  One of the most frustrating thing for a customer is to go to a wrong address that the internet directs them to.  In addition, more of us are using mobile applications which pull their information from various websites to [...]]]></description>
				<content:encoded><![CDATA[<p>One thing you NEED to do when you move is to double check your &#8220;Online Footprint&#8221;.  One of the most frustrating thing for a customer is to go to a wrong address that the internet directs them to.  In addition, more of us are using mobile applications which pull their information from various websites to direct us to business locations.</p>
<div style='font-size: 0.6em;font-family: Arial;float:left;'><img src="http://www.clker.com/cliparts/B/Y/P/d/D/e/going-green-footprint-left-th.png" /></div>
<p>Here are some essential places your need to double-check to see if they are capturing the correct information for your business:</p>
<p>1) Google Plus</p>
<p>2) Yahoo Local</p>
<p>3) MerchantCircle</p>
<p>4) Yelp</p>
<p>5) FourSquare</p>
<p>6) Various online directories &#8211; i.e. YellowPages, SuperPages.</p>
<p>Rippling Effect can whiz through these directories to make sure the addresses are correct.  In addition, little steps like adding photos and web-links back to your website will help your SEO &#8211; and leads from the internet as well!</p>
<p>Just <a title="Contact Us" href="http://ripplingeffect.com/contact-us/">Contact</a> us to get a quick quote!</p>


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		</item>
		<item>
		<title>IT Services</title>
		<link>http://ripplingeffect.com/2013/03/bayside-consultants-it-services/</link>
		<comments>http://ripplingeffect.com/2013/03/bayside-consultants-it-services/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 18:56:32 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[applying technology]]></category>
		<category><![CDATA[billing solutions]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business consulting services]]></category>
		<category><![CDATA[network administration]]></category>
		<category><![CDATA[Rippling Effect]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[telecom support]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=502</guid>
		<description><![CDATA[Rippling Effect is helping your business achieve its technology and strategic goals.  We offer a wide range of consulting services, all centered on a common theme: Utilizing best practices and applying technology to achieve uncommon results Our complimentary suite of services offers businesses a way to outsource projects and initiates to experts, saving time and [...]]]></description>
				<content:encoded><![CDATA[<p>Rippling Effect is helping your business achieve its technology and strategic goals.  We offer a wide range of consulting services, all centered on a common theme:</p>
<p style="text-align: center;"><strong>Utilizing best practices and applying technology to achieve uncommon results</strong></p>
<p>Our complimentary suite of services offers businesses a way to outsource projects and initiates to experts, saving time and internal resources.</p>
<p><em><strong>IT Expertise</strong></em></p>
<ul>
<li>Utility Billing Solutions.  We are vender neutral, so we can advise you what the carrier rates are in your area and how much bandwidth you need to run your business</li>
</ul>
<ul>
<li>Technology and telecom support for specialized initiatives or temporary projects</li>
</ul>
<ul>
<li>New architectures or updates to existing</li>
</ul>
<ul>
<li>Specialized network administration and security</li>
</ul>
<ul>
<li>Fully deployed VoIP systems, including 3G failover</li>
</ul>
<ul>
<li>Vendor neutral data center selection across North America and Europe</li>
</ul>
<ul>
<li>Vendor neutral assistance with selection of cloud platforms that meet specific business requirements</li>
</ul>
<ul>
<li>RFI/RFQ writing and administration for data center, cloud platforms, telecommunication, and hardware solutions</li>
</ul>
<p>&nbsp;</p>
<p><strong>Business Consulting Services</strong></p>
<ul>
<li>Strategy planning and continuous innovation</li>
</ul>
<ul>
<li>Sales training</li>
</ul>
<ul>
<li>Compensation platform creation to inspire and drive results</li>
</ul>
<ul>
<li>Employee development</li>
</ul>
<ul>
<li>Management coaching</li>
</ul>
<ul>
<li>Succession planning</li>
</ul>
<p>&nbsp;</p>
<p>There is no substitute for functional expertise combined with industry knowledge. Contact <a title="Contact Us Page" href="http://ripplingeffect.com/contact-us/">Rippling Effect</a> today to learn more about how we can help your business more efficiently utilize resources.</p>


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		<title>Impact of Social Networks on a Sales Professional</title>
		<link>http://ripplingeffect.com/2013/02/impact-of-social-networks-on-a-sales-professional/</link>
		<comments>http://ripplingeffect.com/2013/02/impact-of-social-networks-on-a-sales-professional/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 18:20:08 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[sales person]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=497</guid>
		<description><![CDATA[Rippling Effect was created from being able to leverage social media to obtain sales, especially in the Business to Business market.  Now days it becomes much easier to prospect the right decision makers as well as find a common connection so that your prospects get to know and like you! We use databases like Reference [...]]]></description>
				<content:encoded><![CDATA[<p>Rippling Effect was created from being able to leverage social media to obtain sales, especially in the Business to Business market.  Now days it becomes much easier to prospect the right decision makers as well as find a common connection so that your prospects get to know and like you!</p>
<p>We use databases like Reference USA (from your local Library) or <a title="Manta" href="http://www.manta.com" target="_blank">Manta</a> to find a prospecting list, but leverage Social Media to make sure we have the most up to date information.</p>
<p>Here are a couple of tools that every Sales person should have in their toolbox:</p>
<p><strong>1) LinkedIn</strong></p>
<p style="padding-left: 30px;"><a title="LinkedIn" href="http://www.linkedin.com" target="_blank">LinkedIn</a> is a great tool for researching who works at what company.  You can verify people&#8217;s title and duties at the company.  In addition, you can see if you can anything in common i.e. people, groups, activities.  Use these tips to help open the door to a conversation!</p>
<p style="padding-left: 30px;"><a title="Advanced LinkedIn" href="http://www.slideshare.net/darrah1/ama-linkedin-5658919" target="_blank">http://www.slideshare.net/darrah1/ama-linkedin-5658919</a></p>
<p><strong>2) Twitter</strong></p>
<p style="padding-left: 30px;">Check out people&#8217;s twitter feed!  You can see what&#8217;s important to them and what is current in their lives.</p>
<p style="padding-left: 30px;">In addition, do a search on <a title="Twitter Search" href="https://twitter.com/search" target="_blank">Twitter</a>.  Find information for what&#8217;s going on in a company, industry, etc.</p>
<p style="padding-left: 30px;">In addition, you can prospect on Twitter by being savvy and do specific searches for the problems you can solve and see if you can find people having those &#8220;pains&#8221; and are expressing them online!</p>
<p>If you are a sales professional, do you have any tools or suggestions that might help others?  Feel free to comment below&#8230;..</p>
<p>&nbsp;</p>
<p><a target="_blank" href="http://affiliate.godaddy.com/redirect/3898B237B198CBB3D91DEA5457E0B1C4E2D2B2B9EDB66D00A0BC2B55BE1FD9AC9A5246B62F4B5B50393B1A4D6806C32688ED6C5C69ABBCD20204DD072C4AF69E"><img src="http://affiliate.godaddy.com/ads/3898B237B198CBB3D91DEA5457E0B1C4E2D2B2B9EDB66D00A0BC2B55BE1FD9AC9A5246B62F4B5B50393B1A4D6806C32688ED6C5C69ABBCD20204DD072C4AF69E" border="0" width="200"  height="200" alt="$3 .COM at GoDaddy.com! Expires 4/16/13."/></a></p>


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		<title>Creating the Rippling Effect</title>
		<link>http://ripplingeffect.com/2013/02/creating-the-rippling-effect/</link>
		<comments>http://ripplingeffect.com/2013/02/creating-the-rippling-effect/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 14:20:42 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[acts of kindness]]></category>
		<category><![CDATA[Rippling Effect]]></category>
		<category><![CDATA[small acts of kindness]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=477</guid>
		<description><![CDATA[Rippling Effect was founded in February.  Usually we have a party to celebrate the year and look forward to the upcoming year.  This year &#8211; we are going to put a spin on &#8220;Social&#8221; Media. We are going to create Rippling Effects everyday by doing small acts of kindness.  To track how far these acts [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;">Rippling Effect was founded in February.  Usually we have a party to celebrate the year and look forward to the upcoming year.  This year &#8211; we are going to put a spin on &#8220;Social&#8221; Media.</p>
<p style="text-align: center;">We are going to create Rippling Effects everyday by doing small acts of kindness.  To track how far these acts of kindness effect, we are passing out small cards so that each person can pass the card with each act.</p>
<p style="text-align: center;"><a href="http://ripplingeffect.com/wp-content/uploads/2013/02/Rippling-Effect-Deed-Card.jpg"><img class="size-medium wp-image-478 aligncenter" title="Rippling Effect Good Deed Card" src="http://ripplingeffect.com/wp-content/uploads/2013/02/Rippling-Effect-Deed-Card-245x300.jpg" alt="Rippling Effect Good Deed Card" width="198" height="243" /></a></p>
<p style="text-align: center;">Let&#8217;s see how many people can be affected!</p>
<p style="text-align: center;">Track it on Twitter #RipplingEffect or below!</p>
<p style="text-align: center;">Here are some ideas if you get a card:</p>
<ul style="text-align: center;">
<li>Buy a stranger a cup of coffee</li>
<li>Volunteer!</li>
<li>Give a server a LARGE tip</li>
</ul>
<p style="text-align: center;">Do you have any ideas/stories?  Feel free to post below!</p>


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		<title>New Technology in 2013</title>
		<link>http://ripplingeffect.com/2013/01/new-technology-in-2013/</link>
		<comments>http://ripplingeffect.com/2013/01/new-technology-in-2013/#comments</comments>
		<pubDate>Wed, 09 Jan 2013 21:27:09 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business contact]]></category>
		<category><![CDATA[business outlook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[Rippling Effect]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[support application development]]></category>
		<category><![CDATA[technical support]]></category>
		<category><![CDATA[technology opportunities]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=465</guid>
		<description><![CDATA[At Rippling Effect, we keep a close eye on the market so we can provide solutions for our customers so they can Create WAVES of Opportunity.  One thing we noticed for 2013 is that businesses will have a major focus on Technology: http://www.openforum.com/articles/small-business-outlook-2013/ &#160; In order to help our customers, we will be able to [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://ripplingeffect.com/wp-content/uploads/2013/01/Global.jpg"><img class="alignleft size-medium wp-image-466" title="Technology Connectivity" alt="" src="http://ripplingeffect.com/wp-content/uploads/2013/01/Global-279x300.jpg" width="62" height="66" /></a></p>
<p>At Rippling Effect, we keep a close eye on the market so we can provide solutions for our customers so they can Create WAVES of Opportunity.  One thing we noticed for 2013 is that businesses will have a major focus on Technology:</p>
<p><a title="What Small Businesses Are Planning in 2013" href="http://www.openforum.com/articles/small-business-outlook-2013/" target="_blank">http://www.openforum.com/articles/small-business-outlook-2013/</a></p>
<p>&nbsp;</p>
<p style="text-align: center;">In order to help our customers, we will be able to help Businesses with Technology opportunities like:</p>
<p style="text-align: center;">Mobile Applications<br />
Technical Support<br />
Application Development<br />
Website Development<br />
Website Hosting<br />
Website Design</p>
<p style="text-align: center;">We still offer our marquee marketing <a title="Rippling Effect Services" href="http://ripplingeffect.com/services/" target="_blank">services</a>.  Feel free to look at everything Rippling Effect can do to help grow your business.</p>
<p style="text-align: center;"><strong><a title="Contact Form for Rippling Effect" href="http://ripplingeffect.com/contact-us/" target="_blank">Contact </a>Rippling Effect today for an informational meeting to see if we can benefit you!</strong></p>


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		<title>Darrah on “Fun with Phoetics”</title>
		<link>http://ripplingeffect.com/2011/10/darrah-on-%e2%80%9cfun-with-phoetics%e2%80%9d/</link>
		<comments>http://ripplingeffect.com/2011/10/darrah-on-%e2%80%9cfun-with-phoetics%e2%80%9d/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 16:17:43 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Client Corner]]></category>
		<category><![CDATA[media contact]]></category>
		<category><![CDATA[public radio]]></category>
		<category><![CDATA[radio show]]></category>
		<category><![CDATA[Speaker]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=434</guid>
		<description><![CDATA[Tune in if you are in Columbus! (Bexley, OH) &#8211; Nancy Segal, the radio show host of Fun with Phoetics will have a guest on October 15 , 2012  &#8220;Fun with Phoetics” is a weekly show that airs at 1pm on Saturdays on Bexley Radio FM 102.1.  Darrah Courter is a Phoetics client of Nancy’s. [...]]]></description>
				<content:encoded><![CDATA[<p>Tune in if you are in Columbus!</p>
<p>(Bexley, OH) &#8211; Nancy Segal, the radio show host of Fun with Phoetics will have a guest on October 15 , 2012  &#8220;Fun with Phoetics” is a weekly show that airs at 1pm on Saturdays on Bexley Radio FM 102.1.  Darrah Courter is a Phoetics client of Nancy’s.</p>
<p>Fun with Pheotics uses Nancy’s trademarked techniques which use biological, chemical, physical and intuitive energies that combine to bring a woman&#8217;s truths into the light. Those truths are preserved in her childhood photographs.  The Fun with Phoetics show is a lively discussion that dives into the truths discovered via photographs.  Darrah and Nancy will discuss the amazing insight that occurred during a session.</p>
<p>“I was amazed how writing about a picture with my non-dominate hand could draw out so many feelings and observations about a snap-shot of my life. We found that there were more observations about what was NOT in the picture.  Phoetics is pretty amazing,” noted Darrah.</p>
<p>Nancy Segal is an Author and Speaker.  She created Phoetics from techniques that she created to help her discover her own female truth.  Her website is <a title="Nancy's Truth" href="http://www.nancystruth.com" target="_blank">http://www.nancystruth.com </a>where she shares the oldest story, never told.</p>
<p>Non-profit WCRX Bexley Public Radio (<a title="WCRX" href="http://www.wcrxlp.com" target="_blank">http://www.wcrxlp.com</a>) is a low-power FM station that has broadcast at 102.1 and 98.3.   The stations focuses on Community news, gardening tips, stock market reports and school debates, all delivered over radio by volunteers.</p>
<p align="center"><em>##</em></p>
<p>&nbsp;</p>
<p>Media Contact:</p>
<p>Kurt Weiland</p>
<p><em>Bexley Public Radio</em></p>
<p><em>614-235-2929</em></p>
<p><em>email <a href="mailto:wcrxlp@yahoo.com">wcrxlp@yahoo.com</a></em></p>


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		<title>Benefits of Balancing Your Work and Your Personal Life</title>
		<link>http://ripplingeffect.com/2011/08/benefits-of-balancing-your-work-and-your-personal-life/</link>
		<comments>http://ripplingeffect.com/2011/08/benefits-of-balancing-your-work-and-your-personal-life/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 15:30:14 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Healthy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[personal life]]></category>
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		<guid isPermaLink="false">http://ripplingeffect.com/?p=405</guid>
		<description><![CDATA[At Rippling Effect, We understand that you need to take care of yourself first.  If you don&#8217;t have a Balance in your life, then it doesn&#8217;t matter how much Marketing you do to help grow your business.  Eventually you will have fatigue or health issues and won&#8217;t be able to service your clients to the [...]]]></description>
				<content:encoded><![CDATA[<p>At Rippling Effect, We understand that you need to take care of yourself first.  If you don&#8217;t have a Balance in your life, then it doesn&#8217;t matter how much Marketing you do to help grow your business.  Eventually you will have fatigue or health issues and won&#8217;t be able to service your clients to the best of your ability.  Therefore we asked Cheryl Cullison, a certified Health Coach to give us some advice on Balancing our lives.  Hope you enjoy!</p>
<p>Is your health interfering with your business? Do you find it difficult to concentrate and focus on all of the things you need to accomplish? Are you constantly reaching for coffee and sweets to get you through your day? Many people do not realize that the way they take care of themselves can affect how they perform at work.</p>
<p>When you make yourself a priority it can produce many wonderful benefits. Some of the benefits that may occur are better health, more energy, higher level of confidence and increased concentration. Just think about how this may change your career.</p>
<p>Taking care of yourself does not have to be difficult. Here are a few ideas to get you started.</p>
<ol>
<li><strong>Sleep </strong>-<strong> </strong>Getting enough sleep is important. Just think how much more you could accomplish if you woke up each day feeling rested, focused and energetic.</li>
<li><strong>Laugh</strong> &#8211; Next time you feel overwhelmed by all that needs to get done see if a healthy dose of laughter helps you to relax and regain your focus.</li>
<li><strong>Treat Yourself</strong> &#8211; It does not have to cost a lot of money. It could be anything from taking a bath, listening to some soft music or watching your favorite movie.</li>
<li><strong>Stop Trying to be Perfect </strong>-<strong> </strong>Trying to be perfect can be very draining. No one is perfect. In my opinion it is better to do the best you can and ask for help when you need it.</li>
</ol>
<p>Get more advice from Cheryl at <a title="Fresh Healthy Life" href="http://freshhealthylife.com" target="_blank">http://freshhealthylife.com</a></p>


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		<title>Social Marketing Target Market</title>
		<link>http://ripplingeffect.com/2011/08/social-marketing-target-market/</link>
		<comments>http://ripplingeffect.com/2011/08/social-marketing-target-market/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 14:41:50 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing target market]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=395</guid>
		<description><![CDATA[One basic concept in marketing or sales is to know your target market, yet it seems that some people forget that in Internet Marketing and they want to capture everybody.  They want more followers, more “likes”, more web traffic, but does that truly relate to more sales?  Let’s go back to basics and focus on [...]]]></description>
				<content:encoded><![CDATA[<p>One basic concept in marketing or sales is to know your target market, yet it seems that some people forget that in Internet Marketing and they want to capture everybody.  They want more followers, more “likes”, more web traffic, but does that truly relate to more sales?  Let’s go back to basics and focus on target market.</p>
<p>You need to define who your target market is. Some things to consider:</p>
<p>1)      Are you selling to consumers or businesses? This is important so that you know you are sending your message out to the correct people. For example, if you are selling to businesses, most likely you will want to use a platform like LinkedIn.  That’s where the professionals are.  But if you are consumer based, you might want to market on FaceBook.</p>
<p>2)      What are their ages? Yes, each Social Media platform attracts different users.  As reported by Pingdom.com in 2010:</p>
<ul>
<li>Younger users are drawn to Bebo or Myspace.</li>
<li>Classmates has the highest concentration of users 65+.</li>
<li>LinkedIn user is around 44 years old</li>
<li>FaceBook users are about 37 years old</li>
<li>Twitter draws the 39 year old</li>
</ul>
<p>3)      What about Gender?  Yes – Gender makes a difference as well!  For example, women dominate FaceBook and like making connections where LinkedIn draws the men where they can elevate their status.</p>
<p>4)      Do you have a store front? If so – make SURE you claim your Google Places, Yahoo Local, MerchantCircle, FourSquare, Yelp just to start.  Remember now days, people are finding businesses through mobile applications while they are on the move.  Make sure your consumers can find you, especially when they are out and about!</p>


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		<title>Leveraging Social Media</title>
		<link>http://ripplingeffect.com/2011/01/leveraging-social-media/</link>
		<comments>http://ripplingeffect.com/2011/01/leveraging-social-media/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 16:49:26 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ripplingeffect.com/?p=388</guid>
		<description><![CDATA[There is a plethora of Social Media articles in various industries.  I have done presentation to Accounting to Remodeling Associations.  The hot topic is across the Board “How to Leverage Social Media”. 1st – What is Social Media?  According to Wikipedia, “Social media are media for social interaction, using highly accessible and scalable publishing techniques. [...]]]></description>
				<content:encoded><![CDATA[<p>There is a plethora of Social Media articles in various industries.  I have done presentation to Accounting to Remodeling Associations.  The hot topic is across the Board “How to Leverage Social Media”.</p>
<p>1<sup>st</sup> – What is Social Media?  According to Wikipedia, “<strong>Social media</strong> are <a title="Media (communication)" href="http://en.wikipedia.org/wiki/Media_%28communication%29">media</a> for <a title="Social interaction" href="http://en.wikipedia.org/wiki/Social_interaction">social interaction</a>, using highly accessible and scalable <a title="Publishing" href="http://en.wikipedia.org/wiki/Publishing">publishing</a> techniques. Social media use <a title="Web-based technologies" href="http://en.wikipedia.org/wiki/Web-based_technologies">web-based technologies</a> to turn communication into interactive dialogue.”</p>
<p>So basically – being Social or using Media is not new.  What’s new is that platform we are engaging on.  This web-based type of media causes a whole new way of Marketing.</p>
<p>So think of this.  Each person (consumer or business) that is using Social Media has created a Sphere of Influence.  Their voice can be shared – instantly.  People just need basic skills to share information over the web.  And nobody is controlling what they say.</p>
<p>So the conversation is going on with or without you – which is good or bad.  Have you ever done a Google search and found your name in a place you had no idea about?  Why not participate and give your customers something to talk about – you!</p>
<p>How do you do this?  Well you need to make sure you engage with your community.</p>
<p>1)      Share information that will help your community become better consumers.  This also shows off YOUR expertise!</p>
<p>2)      Stay active.  You don’t know when your community is online, so you need to make sure you are in front of them when they are there.  But know the frequency expectation of the platform you are on.  Twitter users expect more updates than Facebook.  You don’t want to annoy your community where they “turn you out”</p>
<p>3)      Be diverse in your updates.  Don’t just do the same updates over and over.  Mix it up with fresh content, various medias (ie pictures, videos)</p>
<p>4)      Respond to your community!!  If they make a comment – good or bad – respond to them!</p>
<p>I hope this will help you start thinking about how &amp; why to use Social Media.</p>


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		<title>Rippling Effect Social Media Marketing</title>
		<link>http://ripplingeffect.com/2011/01/rippling-effect-social-media-marketing/</link>
		<comments>http://ripplingeffect.com/2011/01/rippling-effect-social-media-marketing/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 21:26:52 +0000</pubDate>
		<dc:creator>Darrah</dc:creator>
				<category><![CDATA[Social Media]]></category>
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