(Bexley, OH) – Nancy Segal, the radio show host of Fun with Phoetics will have a guest on October 15^th.  “Fun with Phoetics” is a weekly show that airs at 1pm on Saturdays on Bexley Radio FM 102.1.  Darrah Courter is a Phoetics client of Nancy’s.

Fun with Pheotics uses Nancy’s trademarked techniques which use biological, chemical, physical and intuitive energies that combine to bring a woman’s truths into the light. Those truths are preserved in her childhood photographs.  The Fun with Phoetics show is a lively discussion that dives into the truths discovered via photographs.  Darrah and Nancy will discuss the amazing insight that occurred during a session.

“I was amazed how writing about a picture with my non-dominate hand could draw out so many feelings and observations about a snap-shot of my life. We found that there were more observations about what was NOT in the picture.  Phoetics is pretty amazing,” noted Darrah.

Nancy Segal is an Author and Speaker.  She created Phoetics from techniques that she created to help her discover her own female truth.  Her website is http://www.nancystruth.com where she shares the oldest story, never told.

Non-profit WCRX Bexley Public Radio (http://www.wcrxlp.com) is a low-power FM station that has broadcast at 102.1 and 98.3.   The stations focuses on Community news, gardening tips, stock market reports and school debates, all delivered over radio by volunteers.

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Media Contact:

Kurt Weiland

Bexley Public Radio

614-235-2929

email wcrxlp@yahoo.com

Is your health interfering with your business? Do you find it difficult to concentrate and focus on all of the things you need to accomplish? Are you constantly reaching for coffee and sweets to get you through your day? Many people do not realize that the way they take care of themselves can affect how they perform at work.

When you make yourself a priority it can produce many wonderful benefits. Some of the benefits that may occur are better health, more energy, higher level of confidence and increased concentration. Just think about how this may change your career.

Taking care of yourself does not have to be difficult. Here are a few ideas to get you started.

1. Sleep - Getting enough sleep is important. Just think how much more you could accomplish if you woke up each day feeling rested, focused and energetic.
2. Laugh – Next time you feel overwhelmed by all that needs to get done see if a healthy dose of laughter helps you to relax and regain your focus.
3. Treat Yourself – It does not have to cost a lot of money. It could be anything from taking a bath, listening to some soft music or watching your favorite movie.
4. Stop Trying to be Perfect - Trying to be perfect can be very draining. No one is perfect. In my opinion it is better to do the best you can and ask for help when you need it.

Get more advice from Cheryl at http://freshhealthylife.com

You need to define who your target market is. Some things to consider:

1)      Are you selling to consumers or businesses? This is important so that you know you are sending your message out to the correct people. For example, if you are selling to businesses, most likely you will want to use a platform like LinkedIn.  That’s where the professionals are.  But if you are consumer based, you might want to market on FaceBook.

2)      What are their ages? Yes, each Social Media platform attracts different users.  As reported by Pingdom.com in 2010:

• Younger users are drawn to Bebo or Myspace.
• Classmates has the highest concentration of users 65+.
• LinkedIn user is around 44 years old
• FaceBook users are about 37 years old
• Twitter draws the 39 year old

3)      What about Gender?  Yes – Gender makes a difference as well!  For example, women dominate FaceBook and like making connections where LinkedIn draws the men where they can elevate their status.

4)      Do you have a store front? If so – make SURE you claim your Google Places, Yahoo Local, MerchantCircle, FourSquare, Yelp just to start.  Remember now days, people are finding businesses through mobile applications while they are on the move.  Make sure your consumers can find you, especially when they are out and about!

1^st – What is Social Media?  According to Wikipedia, “Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue.”

So basically – being Social or using Media is not new.  What’s new is that platform we are engaging on.  This web-based type of media causes a whole new way of Marketing.

So think of this.  Each person (consumer or business) that is using Social Media has created a Sphere of Influence.  Their voice can be shared – instantly.  People just need basic skills to share information over the web.  And nobody is controlling what they say.

So the conversation is going on with or without you – which is good or bad.  Have you ever done a Google search and found your name in a place you had no idea about?  Why not participate and give your customers something to talk about – you!

How do you do this?  Well you need to make sure you engage with your community.

1)      Share information that will help your community become better consumers.  This also shows off YOUR expertise!

2)      Stay active.  You don’t know when your community is online, so you need to make sure you are in front of them when they are there.  But know the frequency expectation of the platform you are on.  Twitter users expect more updates than Facebook.  You don’t want to annoy your community where they “turn you out”

3)      Be diverse in your updates.  Don’t just do the same updates over and over.  Mix it up with fresh content, various medias (ie pictures, videos)

4)      Respond to your community!!  If they make a comment – good or bad – respond to them!

I hope this will help you start thinking about how & why to use Social Media.

Rippling Effect will continue to Create Waves of Opportunity by training an intern in Sales and Marketing which in return will continue a Rippling Effect when they enter the work force.

Focus on aligning with Strategic Partners to grow client base 25%.

After analyzing current client base, focus on marketing Rippling Effect to Small Business Owners.

Having just completed our 90 day plan for Local Internet Leads I can tell you it was a very rewarding exercise.

Here is what we accomplished:

1. Current and Projected KPI’s (Key Performance Indicators) – we reviewed our core KPI’s like revenue, number of clients, operating efficiency (in our case the number of days to launch a new client), etc. For each KPI we have a current status and then a target for 90 days time
2. Priorities – we produced a list of 9 top priorities for the first quarter that mainly fall into 3 major areas – sales, operations and customer service. Each priority has one person that has overall responsibility for making sure that it is achieved.
3. We then worked through the top 4 priorities and came up with a detailed plan for each. These plans consisted on anywhere from 6 – 14 tasks that need to be executed. Each task has a person responsible and a deadline date.

Bryan S.
LocalInternetLeads.com

Educate clients and prospects about “Smart Marketing” – optimizing their own resources, incorporating low-budget methods, and implementing design tactics – to maximize their potential in sales and market awareness

Chris S.

DesignCanBeDangerous.com

Goals for 2011
1. Finally get my corporate website looking FAB-U-LOUS.
2. Develop my personal branding blog
3. Close my biggest client yet since I went out on my own in June 2010.
4. Purchase an abandoned mixed-use retail/residential/office space in my neighborhood and begin adding value to where there was none before.
5. And on a personal note, two words… SHOP LOCAL.

Christy W.  

VividPointInteractive.com

One of my first quarter goals has already been met – Set the schedule for speaker/workshops for the National Association of W.O.M.E.N. I even went beyond that goal and and have 90% of the schedule set for 2011.

My second goal will be set up my new program for Administrative Coaching. This program will be geared to the entrepreneur who needs assistance in putting administrative systems in place.

Renee B.

NationalAssociationOfWomen.com

A big goal for my business this year is to grow, grow, grow! Marketing via Social Media and face to face marketing. Always keep the big picture your main focus and let your business evolve! Orchestrate what you can and don’t be afraid to ask for help. Another practice I have that I will continue into 2011 is “Keep It Real!” Be genuine, be patient, and above all hold yourself accountable!

Lori B.

FitnessTrainingColumbus.com WeFightForPink.com

At College Nannies & Tutors our primary goal for 2011 is to help children become better students through our tutoring services and to help high school students increase their college entrance exam scores so they are admitted to the college of their choice. We plan on doing this by hosting complimentary practice ACT/SAT tests on a monthly basis along with marketing to the school guidance counselors.

Susan C.

CollegeTutors.com

1. Stay focused on, and spend time doing what I do well, identify and eliminate my personal time-wasters.

2. Do more delegating so that I can run the show without performing the entire show!

Sheri T.

Om2Ohm.com

One of several goals I have for the first quarter of 2011, is to say “no” to activities that are not 100% in alignment with my true vision and mission, or the leadership necessary for my sales team.  In addition, I resolve to make my 2011 Business Plan a living document and execute with precision.

Stephanie B.
ritsuccess.com

By providing optimum administrative and management services , Beth Johnson and  EZ Does It VA will be focused on filling her virtual assistant practice with vibrant small business owners and entrepreneurs.  Her love of learning will persist with continuing education and involvement with experts in her field.

Beth J.

ezdoesitva.com

LinkedIn even suggests that you add your “Professional Experience and Goals” in this area.  What if we use this area to help people understand WHY they want to do business with you or Hire YOU!

Have you ever heard that you should sell the benefit versus the features of your product?  The popular example this that you really don’t sell the torque of a drill, but actually a hole.  So why don’t we take this premise with LinkedIn?

I challenge you to review your Summary and see if you are sharing the Benefits of doing business with you.  Basically, you need to show how YOU can fix a need that somebody else has.  If they want to see the Features of how you can do that – it’s listed under your Experiences (in which people who are interested in you will scroll down to read).

Then I challenge you to have a peer review your profile and let you know what they think.  Do they understand in a few sentences what you are offering and how you can help others?

These simple steps will make your profile more powerful, add to your expertise and  help you become more successful!

So one day, I needed a Chimney Sweep for my house.  I sent an Inbox message to a Geographically targeted group of my LinkedIn network.  Within minutes, I had several suggestions of Chimney Sweeps I could use.  In addition to referrals – there were actually “raving fans” of the companies (people who spoke highly of their service from a personal viewpoint).  It took minimal effort on my behalf and knew that I would be getting excellent recommendations.

I have used this technique to find Doctors, CPA, Handy Men, IT Services, Apartments for my friends, etc.

Why does this work?  Well people LOVE helping other professionals out.  I mean – what’s a better gift than providing more business for their contacts.

What I do watch out for ~ Referral Groups.  Just because somebody pays money to be a part of a referral group, does not mean they provide good service.  In fact, I sometime find that members get complacent and might not provide the best service.  In addition, I know that members get “credit” or are required to provide a certain number of referrals to stay in good standing within their referral group.  So I usually qualify my request, asking for people that they have personally hired.

Have you used a technique like this or do you have a success story you would like to share?  What are your thoughts.