So when you look at somebody’s LinkedIn Profile, what’s the first few things you see before your scroll down? Well I see their quick statistics (Name, Rank, Serial Number…) But seriously – you don’t get to really “know” the person until you see the Summary Statement. This is where you can shine! It’s at the top where folks don’t have to scroll down to read. Let’s face it, people are lazy and won’t scroll down to read a lengthy profile.
LinkedIn even suggests that you add your “Professional Experience and Goals” in this area. What if we use this area to help people understand WHY they want to do business with you or Hire YOU!
Have you ever heard that you should sell the benefit versus the features of your product? The popular example this that you really don’t sell the torque of a drill, but actually a hole. So why don’t we take this premise with LinkedIn?
I challenge you to review your Summary and see if you are sharing the Benefits of doing business with you. Basically, you need to show how YOU can fix a need that somebody else has. If they want to see the Features of how you can do that – it’s listed under your Experiences (in which people who are interested in you will scroll down to read).
Then I challenge you to have a peer review your profile and let you know what they think. Do they understand in a few sentences what you are offering and how you can help others?
These simple steps will make your profile more powerful, add to your expertise and help you become more successful!