Power of YOUR LinkedIn Network

I LOVE LinkedIn and really don’t waste my time searching for services.  Why is that?  Well people LOVE to give referrals and to help out other professionals.

So one day, I needed a Chimney Sweep for my house.  I sent an Inbox message to a Geographically targeted group of my LinkedIn network.  Within minutes, I had several suggestions of Chimney Sweeps I could use.  In addition to referrals – there were actually “raving fans” of the companies (people who spoke highly of their service from a personal viewpoint).  It took minimal effort on my behalf and knew that I would be getting excellent recommendations.

I have used this technique to find Doctors, CPA, Handy Men, IT Services, Apartments for my friends, etc.

Why does this work?  Well people LOVE helping other professionals out.  I mean – what’s a better gift than providing more business for their contacts.

What I do watch out for ~ Referral Groups.  Just because somebody pays money to be a part of a referral group, does not mean they provide good service.  In fact, I sometime find that members get complacent and might not provide the best service.  In addition, I know that members get “credit” or are required to provide a certain number of referrals to stay in good standing within their referral group.  So I usually qualify my request, asking for people that they have personally hired.

Have you used a technique like this or do you have a success story you would like to share?  What are your thoughts.

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